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Do you know why nobody is reading your press releases ?

Maybe you do not realize it, but I believe many B2B companies have really bad press releases. In this post I want to share with you some of the reasons why B2B companies must change the way they write...

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How to convince your CEO of Content Marketing?

So you got convinced of Content Marketing or Inbound Marketing, but you have no clue how to convince your CEO of its value? This post describes a practical plan on how to do that. As a marketer, there...

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The Ultimate Content Marketing Implementation Plan: Pragmatic, Powerful, and...

  Atomium in Brussel by night, or at 5 am…(picture soure : http://www.lightcatch.nl/) If you are interested in a Content Marketing, implementing it, thinking about it, or living it, then this is for...

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